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Build a Professional Business Image in 6 Easy Steps

March 5, 2017

Step 1: Start with a Sound Business Plan

The first and most important aspect of building a professional business image is having a sound business plan. Potential investors and supporters want to see the true potential of your business idea in hard numbers. If you want to get a loan from a financial institution or pitch your business idea to investors, you will need a business plan. You will need one even if you want to seek the support of a business partner.

Step 2: Choose a Professional Address          

After developing a successful business plan, the business address is the next step you need to consider. Having a good location is crucial in order to be taken seriously and considered a legitimate enterprise. It also makes it easier to meet clients, attract the right employees, build a social media presence, and build credibility for your company.
           
Step 3: Establish Corporate Identity

When a potential client interacts with you in person, the first thing they typically see is your business card. What should you include on it?

  • Name
  • Sector and position (if applicable)
  • Address
  • Email and website
  • Logo
  • Any professional licensing or certification details that are important in your line of business

The business card should not be too busy because you risk distracting the client from the real purpose, i.e. communicating what you can do for them and why they should work with you.

Step 4: Build a Strong Web Presence (Marketing & Branding)

A successful official meeting completed at a shared office meeting roomHaving a professional domain name and a user-friendly business website are no longer an option, but a necessity. Also, love them or hate them, remember that social media networks are here to stay. Using them to chat with friends or colleagues may well be a personal choice, but when it comes to business, they are absolutely crucial. Social media strategies can influence a client’s buying process to a large extent. The industry may define the social platforms, but having an active presence is of paramount importance at any rate. It is one of the most important tools for building your business image today because your clients are constantly connecting, sharing, posting and commenting on social media. Social media advertising makes it possible to promote products and services directly to your target group with amazing accuracy. You need to develop and implement a social media strategy to gain new customers without excessive marketing costs. Consider content marketing as an essential component of all your web marketing efforts.

Step 5: Ensure Professional Meeting Spaces

Office space rental is a key point to consider. It is definitely worth renting a full time office space in order to impress potential clients, customers and business partners instead of trying to run a business out of your home or garage. A professional meeting room would be a good starting point for a long and profitable relationship with potential clients.

Step 6: Provide Professional Phone Answering

Last but not least, it is crucial that your clients feel confident getting in touch with your professionally staffed office. You can make sure your client’s calls will always be answered and their issues settled if you ensure personalized phone attendance. In this age of automation, it is important to show customers that you have a live person ready to assist them and that they will not have to deal with endless “on hold” times or be lost in a phone tree.

Contact Officescape for office space rental in Markham and boost the professional image of your business. Give us a call at 905-482-3020. Book space now or contact us online if you have any questions or concerns.


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