November 25, 2015
There is no denying the pull that social media has for a host of online users spanning all ages. It is this pull that is helping small business grow in leaps and bounds through interacting with their customers directly, where the customers are most comfortable.
In Canada, adults are spending more and more time online each year. This is largely due to mobile devices becoming more advanced, and now including smartphones and tablets. According to eMarketer, in 2015, Canadians spend an average of 4 hours 12 minutes each day connected to the internet through digital devices, with 2 hours 12 minutes of that time being on a mobile non-voice device.
Another study by comScore established that most mobile users who are connecting to the internet, are logging on to popular social media sites, including Facebook and Twitter. Furthermore, these users are spending more time on these sites than ever before.
This is excellent news for small business who are using social media to reach their customers directly. Advertisers across the board are investing higher amounts for digital marketing in Canada, with 36.4% of all advertising being done on this platform. Therefore, what other opportunities can ensure that small businesses experience the positive impact of social media, and which medium is the very best? Here are some points worth noting.
How Important is Social Media for Small Business in Building Customer Relationships?
Building customer relationships is much easier with social media. It is possible to create highly targeted adverts to reach your required market, and even easier to set-up your own social media account where customers are able to provide feedback on your product or service. This is why 71% of the marketers in Canada focus on generating dialogue with their customers using Facebook, Twitter and LinkedIn.
Faster Sales Conversions
Social media allows for an excellent conversion rate, increasing the sales that a small business is able to achieve. According to the CMO Council, the social networking site Twitter has the highest
conversion rate compared to the other channels. It was determined that promotions channelled through Twitter can result in 10 times more sales.
Small businesses that offer rich content through their social media pages are able to make a positive impact, allowing for exponential growth and elevated sales. This is because people online will visit a page and like it, if the information on that page is relatable. The more people like the page, the higher it rises in popularity, as well as overall credibility. In fact, content marketing is attributed to generating 3 times as many leads as what one could expect from outbound marketing in Canada. It also has the added advantage of costing 62% less.
How important is social media for small business? A company that is focused on achieving and maintaining success will ensure that it has a strong presence on social media, and actively participates with customers on social media platforms. In addition to being highly effective, this type of advertising is also low in cost. For the best results, focus should be placed on highly successful social network sites, such as Facebook, Twitter and LinkedIn.
Get weekly updates right in your inbox. Provide your email address here.
Whether you are an already established business or just trying to get a foothold, you have at your disposal a variety of options in how you can choose to operate your business. Key among these ..
An office space is a reflection of a business and its professionalism. When clients and customers see or visit your offices, they instantly get an impression on the quality of service they can expect from ..
Technology and innovation have completely transformed how, where and when businesses operate. With this advancements, businesses of all sizes now have more flexibility and leeway to reduce the costs and resources needed to run successfully. ..
With the average executive attending over 60 meetings per month and spending more than a third of their working hours in meetings, the importance of meetings cannot be overstated. Although business meetings are sometimes considered a ..
Many home-based entrepreneurs or business owners often use their home address or a post office box to reflect their place of business and to collect any mail and/ or packages. While these may be viable ..